Believe in Something.Elevate the Everyday.
A bold, funny, feel-good wellness shot from Sabrina & Brian. Real ingredients. Big personality. A little lift for real life. Because everybody's a little full of it, and ours tastes better.
One umbrella. One unforgettable room.
Consciously Constructed
The umbrella brand: a celebration of building a meaningful life with intention, humor, and room to grow. We build beautiful lives on purpose.
BS — Believe in Something
A bold, funny, feel-good beverage and lifestyle brand underneath it. "BS" has a knowing double meaning, because everybody's a little full of it, but this is the kind worth believing in.
Brian & Sabrina: The Heart of the Story
Brian rebuilt his life through recovery. Sabrina, a quadriplegic, rebuilt the rules. Together they built something better: a relationship with room for recovery, disability, ridiculous laughter, and absolutely no pretending to have it all figured out.
Different lives. Same team. Still us.
A little shot of something worth believing in.
A line of lively, flavorful 2oz wellness shots made for everyday rituals, celebrations, and the moments that don't go to plan. "Elevation" means a brighter moment, not a medical effect.
Good BS
Pineapple • Ginger • Jalapeño • Lime
The only BS worth swallowing.
Still Us
Pineapple • Ginger • Lime
For everything life changes, and everything love keeps.
Sip Happens
Mango • Chili • Lime
A playful everyday favorite.
The Compromise
Orange • Turmeric • Ginger • Cayenne
A little sweet. A little spicy.
Love Language
Strawberry • Ginger • Lemon
Sweetness with honesty.
Don't Start
Pineapple • Jalapeño • Lime
Playful heat and boundaries.
Date Night
Raspberry • Rose • Ginger • Lemon
Romantic, but not overly precious.
Trust Me, Bro
Pineapple • Ginger • Jalapeño • Lime
The official shot of questionable decisions.
Say it with a wink.
A lifestyle, not just a drink.
BS extends into a small, coherent collection of products and experiences that carry the same bold, warm, irreverent spirit.
Apparel
- Everybody’s Full of It
- Good Vibes. Bad Excuses.
- Still Us
Hats & Glassware
- BS
- Believe in Something
- Sip Happens
Two-Shot Gift Pack
- His Side / Her Side
- Same relationship. Completely different version of events.
Call My BS Cards
- Funny prompts for couples and friends
- What’s your personal BS?
The Love & BS Kit
- Shots, cards, stickers
- Put a little more love in your system
Our Kind of Normal
- Real couples sharing how they adapt
- Laugh and stay connected
Consciously Constructed builds the bigger purpose.BS brings the flavor, laughter, and elevationone sip at a time.
Life is messy. Love is real. Growth is not linear. Build your beautiful life consciously, and bring a little BS with you.
